On October 13, 2016, xin prosperous wallpaper launch was held in Shanghai, reporters at the scene of the activity of hin flourishing wallpaper Kang Jiaxiang, general manager of the interview, he said in the Disney series wallpaper will yu xin prosperous listed flagship store of dream, the upcoming double tenth will usher in the Disney series one of the biggest discount and the most convenient buying patterns.

[Reporter] : Kang, this time Suwalper and Disney cooperation wallpaper, is it more targeted at children? Will we make some corresponding upgrades on environmental protection coefficient? Or more concerned about that?
[Kang Jiaxiang] : From the perspective of the future development direction of Disney Products, Disney products will not only focus on the children market, but will gradually change their age groups as consumers grow up. So in fact, in our wallpaper products this year, including the upgrading of subsequent products, we will hold a proportion.
In terms of product performance, Disney series actually mainly focuses on two parts. The first piece, of course, is our material. In all series of Disney products, we will choose the most environmentally friendly base paper, including pure paper and non-woven fabric.
The second block is functionality. Because now in the market, there is no lack of products, no lack of design suitable for the market, the lack of some knowledge of basic needs. We want to solve the problems of consumers' lives, not just the visual problems, I want to change more fundamentally.
For example, children like to graffiti on the wall, and it is easy to contaminate all kinds of food on the wall, so we will increase the anti-fouling function on the wallpaper. In addition, there are thermal insulation, anti-mildew and moisture-proof functions. In terms of the added value that consumers cannot see intuitively, we will also make some improvements.
That's the direction we're going in the future with Disney -- a strong IP culture and functional r&d.

[Reporter] : Disney series wallpaper also cooperated with Tmall this time, will double 11 become the main product? Will there be a more innovative sales model?
[Kang Jiaxiang] : Disney series is the main product of our Singles' Day, and the sales of Disney series wallpaper is actually a brand new attempt for us. For Disney series wallpaper, Double 11 is actually a debut -- the debut of a new wallpaper sales model. We've made a change in the way we sell, both online and offline.
The consumer on traditional sense needs to calculate good after the actual area that sticks wall paper, wall paper loses ability buys wall paper accurately, still need to buy auxiliary materials, glue, base model to wait a moment besides, need to look for professional construction worker additionally, very trival.
We have made a new attempt this time. Our wallpaper will be quoted according to your room area. This quote limits included the maxifier of wall paper, construction, loss, that is to say, removed all trivial matters besides consumer choice wall paper. We will first implement this new mode in the sales of Disney series wallpaper. If it is recognized by consumers, we will promote the whole category.

[Reporter] : At present, Shanghai and Hangzhou have introduced the full decoration policy, so will we be more inclined to the tooling in the future resource allocation?
[Kang Jiaxiang] : In fact, the tooling field is the traditional strength of Suwalper. Vanke, Evergrande, Greentown, Zhonghai and economic and trade are our strategic partners for many years. But in the field of tooling, the traditional tooling field, fine decoration, they more consider the neutral decoration style. Because I have no way to know what kind of people live in each room, there is no way to accurately locate.
But some large decoration companies, or developers under some sub-brands, at present they are doing one thing, is to help consumers in the second phase of customized services. Housing second decoration, housing renovation that this piece is also a focus of our future.

[Reporter] : What kind of influence did the cooperation with Disney have on Suwalper?
[Kang Jiaxiang] : The cooperation with Disney brings us not only the use of an IP on the product, but also the big data level. Disney itself is a data leader and has conducted in-depth investigations and studies on consumers' habits and preferences. Therefore, I think the cooperation with Disney will play a role in changing Suwalper's design, sales methods and corporate culture.

[Reporter] : At present, the home and residence industry is talking about resource integration and crossover. Will Suwalper be involved in this aspect in the future?
[Kang Jiaxiang] : In the future, Suwalper will also have our own soft decoration products, not only wallpaper, but also curtains, carpets and other supporting products. In the future, we will launch a variety of new styles in the form of model rooms for the market every year. If we select this series of wallpaper, curtains and carpets, we will have people to the house to solve all the construction and installation links. The overall soft outfit market is now I think there is a certain vacancy in the market.