[Interview background] In order to respond to the government's call and better serve the majority of home buyers and decoration owners, Fangtianxia, a real estate and home furnishing network platform, launched the "Spring Market Renovation Campaign" at hundreds of urban sites from February to April. Issued the "rational consumption, healthy decoration" initiative, initiated a survey on home decoration consumption in spring, and launched five series of activities including online joint exhibition of star building materials products, decoration procurement strategy, and coupon discount season to provide comprehensive, timely and convenient home decoration services for decoration owners .

Guest: Liu Yue-Shuang, chairman and design director of Shanghai Suwalper Wallpaper Co.，Ltd.

Venue: Beijing Agricultural Exhibition Hall

Time: March 8, 2011

Reporter: Liu Li-Na

Liu Yue-Shuang, chairman and design director of Shanghai Suwalper Wallpaper Co.，Ltd. [Fang Tianxia] We are now interviewing Ms. Liu Yue-Shuang, the chairman and design director of Shanghai Suwalper Wallpaper Co.，Ltd.  Hello, Ms. Liu.

[Liu Yue-Shuang] Hello.

[Fangtianxia] First of all, I would like to ask, since you also serve as the design director, you are definitely proficient in design and have insights. First of all, may I ask how do you think about the trend of wallpaper in 2011, including in terms of decor and design style?

[Liu Yue-Shuang] The styles of wallpaper are actually quite diversified.It should be said that what domestic designers want to pursue is still quite New Oriental, or it has always been in the Chinese market, including the world and even internationally. What is lacking is  some storytelling wallpapers with historical background in China. In China, I am also very pleased with this, China is able to have Chinese wallpapers in this field. In this area, we have combined some designers and worked together to create something that is more suitable for Chinese people. In terms of decoration, it is also Quite suitable for some Chinese-stylewallpapers. The wallpapers I just mentioned are quite diversified.         The most important thing is that the American style that has been quite popular in the past few years, or some European styles, or relatively simple, I think the wallpaper can still be diversified.  As for what kind of fashion trend it will be in the future, I am still quite optimistic about retro and fashion.

[Fang Tianxia] As the chairman of the board, you may take a longer-term view, especially on how the company should go. I know that our Suwalper wallpaper has many types of platforms, high, medium and low will be involved. Then I would like to ask how this channel was built, including what is our current channel situation, and what achievements will we make in the channel in 2011? [Liu Yue-Shuang] Suwalper's development in the country is also relatively silent hard work. Distributors have always been more confident in us. This should be our development along the way, and we are still relatively leading in the industry. The second is our quality. We have always done better in terms of quality. I think we are also relatively reasonable in terms of the prices of some of our Suwalper's products. After such a long period of hard work, we may be doing better in the construction of these three channels.

[Fang Tianxia] Because wallpaper has always been an imported product for Chinese consumers in China, it has gradually approached our home life field in the past 10 years.   Then I would like to ask the companies that make local wallpapers in China, how can they be in line with the international market in terms of management and our design?   

[Liu Yue-Shuang] First of all, it should be through the joint efforts of some associations and everyone in the industry to improve the current environment, such as the current prevalence of plagiarism. I think every manufacturer should focus on product development. I think some domestic companies are more willing to buy good equipment, mainly in product development and equipment.   I think every manufacturer should pay attention to product development.  I think some domestic enterprises are also willing to use good equipment, mainly in product development.  I think this is in line with international standards and can be achieved in a short period of time, which is quite good.

[Fang Tianxia] We still have such a topic in this interview, because consumers’ awareness of wallpaper is still improving.    They feel that the price span of wallpaper is large, and its quality cannot be clearly defined in this industry.    Therefore, there may be a kind of price trap that is easy to appear in the wallpaper industry.    What do you think of this matter?

[Liu Yue-Shuang] The price of the wallpaper is indeed very opaque, and sometimes we are deeply touched.    In fact, the prices we go out are very reasonable.    It may be that the dealers use unequal products to deceive consumers.    I also appeal to consumers, and it is precisely because of this relationship that we need to work harder to promote brands.    In terms of our brand building, we will use our contracts to restrict dealers.    We should give them reasonable profits, but also let consumers buy with confidence.

[Fang Tianxia] Thank you, Ms. Liu, for accepting our interview today. Thank you.

[Liu Yue-Shuang] Okay, thank you.