Recently, our reporter had the honor to experience the elegant demeanor of Kang Jiaxiang, general manager of Shanghai Suwalper wallpaper Co., LTD., and was moved by his kindness, vitality, self-confidence and persistence in the conversation. He gets up at six and works until the wee hours, seven days a week. His love and adherence to the wallpaper industry can be expressed in words. Now Suwalper has become a leading enterprise in the industry. In his view, "the rapid development of the Chinese market will soon exceed Russia, become the world's largest wallpaper consumer, wallpaper enterprises all over the world are very focused on this market, will form a competitive format; And each company has its own development direction, some engineering, some focus on retail, some have a strong cost advantage, some marketing advantage, each enterprise has a different development model, to give play to its own advantages, to make the enterprise stronger and bigger."

Kang Jiaxiang mother and uncle in Taiwan taoyuan 1983 founded hin prosperous wallpaper, then Kang Jiaxiang dream is to become an archaeologist, after one point, and the opportunity of history, "maybe...... has its own arrangement, let me read the business and financial management, and after my uncle was ill, in 2006 entered the hin."

"In fact, most of the bosses are technicians, but after the company has reached a certain stage, it needs more management and financial scheduling ability, and I can exactly apply what I have learned to the company management."

Therefore, Kang jiaxiang first spent more than a year on the domestic market for in-depth investigation and bottom, found that has been different from the previous seller's market. But the demand for wallpaper is growing, not only in the home decoration, and in star hotels, high-end clubs and catering enterprises are more and more widely used. Competitors are increasing, the market is expanding, so Kang jiaxiang considered adjusting the enterprise strategy.

"Lisdale, our new top European and American wall art leading brand. We cooperate with the United States, Italy and other international first-class large factories, the best foreign art design and aesthetic concept together through the way of wall art, presented to the most tasteful and fashion decoration designers and consumers, but also for Suwalper wallpaper group diversified management to create a new page. Kang Jiaxiang introduction.

At the same time kang Jiaxiang began to adjust the internal business direction. From a simple retail product to the development of product series, with more customer types, to deal with designers, real estate developers, traditional retail stores and dealers, five-star street hotel chains and other different channels.

So far, Suwalper owns Uniwal Suwalper wallpaper, UniCosmo Fashion, UniMaster, Suwalper Zhongwang wallpaper, LivingStyle Lisdell wallpaper five series, aiming at different customer groups, with differentiation positioning to provide consumers with more detailed and comprehensive services. Create a new era of wallpaper.

In addition to management and management, Kang jiaxiang also spends a lot of time involved in wallpaper design.

"From the environment, the rapid development of China's economy has since 10 years ago gradually turned to stable development, in this environment, enterprises need to find their own position, not necessarily to be biggest, the best, but to find their own selfish point in this industry, do a certain leader, high-end production of products, or have the strongest cost control ability, But we want to be a company with the best design and produce products that are accepted and recognized all over the world." Kang jiaxiang said.

This is also consistent with the concept and business philosophy of "Suwalper wallpaper, beautiful vision".

Suwalper has the industry's top design team, continue to grasp the trend, based on wallpaper art forefront, to ensure that consumers bring more taste, more rich visual presentation. At the same time to attract domestic and foreign authoritative design masters to join, fully participate in sample design, art through the way of wallpaper into consumers' daily life, show the top design level, to provide consumers with world-class high-end wallpaper products.

"We also introduced the world's leading production equipment, every working procedure used is the most advanced computer control of mechanical equipment, each production jobs hire operators are professional equipment, the introduction of the world's first English gravure cylinder synchronous version for embossing machine, the Dutch Stork latest super wide cylinder synchronous version for embossing machine, The perfect combination of stunning design and state-of-the-art manufacturing."

Kang jiaxiang will bring his products in the international first-tier market to the design team to discuss the direction of color and pattern adjustment for next year or target design of Suwalper. Kang jiaxiang is almost personally involved in whether the pattern can be applied to the sample book, material positioning, color selection and design details.

Therefore, Suwalper's products are not only widely sought after in China, but also very popular abroad. Since Kang Jiaxiang took over the company, in addition to the two headquarters production bases in Shanghai and Taiwan, Uniwal Xinwang wallpaper through 19 business offices and more than a thousand dealers, Exports to Russia, Indonesia, Malaysia, Thailand, Turkey, Saudi Arabia, Iran, Dubai, Central and South America, Africa, the United States and other more than 40 countries and regions. The total export volume of the entire export wallpaper has stabilized in the field of the first three.

In 2014, Suwalper wallpaper gathered the essence of designers, synchronous launched the excellent fashion series UniCosmo22 "Bihu Garden", and Suwalper zhongwang series "Gothenburg", "royal garden", "fifth Avenue", And imported high-end brand LivingStyle Lisdell wallpaper "Bright New York", "Chanel", "Rose from France" and professional elite team created the Old Fashion 2 version.

It is worth mentioning that in this year's Beijing wallpaper exhibition, the UniCosmo22 "green lake garden" wallpaper launched by the use of the global pure paper leading enterprise PSPI brand customized products. The pure paper weight of the product is 170g/㎡, which is heavier than the common 145G, and the wall covering degree and feel are better. The bottom layer is coated to remove wallpaper, which is more convenient and will not damage the wall; In addition to the original printing in addition to formaldehyde, antibacterial function, mildew efficacy has also been upgraded from level 1 to level 0, more suitable for the south or Marine climate; The surface coating increases the kaolin content by 5%, making the surface printing effect better; It has passed the latest foreign production standards of paper, which can be naturally degraded after being discarded. Add soft and anti-wrinkle formula, easier construction.

"All of our wallpaper products are in line with the highest ASTM flame retardant standard class A test and the domestic B flame retardant standard. Other domestic pure paper products are not flame retardant standard." Kang Jiaxiang introduction. Because of this, Suwalper wallpaper booth before the flow of visitors, an endless stream.
As a large-scale color product in home decoration design, wallpaper has the reputation of "changing the first vision of the house".

Therefore, in 2011, Uniwal Suwalper wallpaper and Dai Kun, executive President of Beijing Juqimei Housing Technology Development Co., LTD., crossed the boundary and enabled a professional elite team to create the OLD FASHION wallpaper series."

The original intention of this series of products is just like what Dai Quin said in the foreword of OLD FASHION: "When interior designers need plain background, they cannot find wallpaper with enough plain pattern, and when they need infectious wall, they find that the pattern does not have enough impact force.

"We need designers to be familiar with the wallpaper at the beginning of the design, so that we can do large-scale promotion. In the invisible will also show our advantages of Suwalper wallpaper, and promote the development of the industry, let more people know wallpaper, but also let more people know Suwalper and Suwalper brand. "Kang jiaxiang said.

Suwalper wallpaper of this initiative has been widely recognized and praised by the design community.

These are far from enough. In Kang jiaxiang's opinion, "In the next five to ten years, China's wallpaper industry is a relatively good industry, Suwalper has always been recognized by everyone for its strength in research and development. Regardless of pattern, material, color or process research and development, have been recognized by many peers, but the process is only one of the many links, we hope to strengthen the quality of products and marketing control, hope to do their own things better!"

Therefore, Suwalper has also carried out research and development of similar traditional engineering paper according to market demand, and actively promoted e-commerce marketing.

"Suwalper's e-commerce business has done very well, and it has been stable in the top ten of the industry. We have explored our own development path for the market from the differentiation of products and prices and the change of service system."

"Having experienced the financial crisis in 2007 and 2008, as well as the real estate recession in 2012 and 2013, I learned not to predict the market for those of us who are most directly affected. As a leader in the wallpaper industry, I will be relatively careful and not try to be the biggest in the future, which is also the characteristic of Taiwan-funded enterprises." Kang jiaxiang said.